PRIDE HOUSTON 365
PRIDE HOUSTON 365
The Ask
In 2022, the organization sought to rebrand Pride Houston as “Pride Houston 365” and required a full suite of services, including public relations, marketing, advertising, creative, and event management for its annual event.
What We Did
Mad Hat Maven delivered a total rebrand, developing a new logo and the annual theme “The Beat Goes On.” We updated the organization’s narrative across all print and digital platforms.
The campaign included managing a comprehensive media buy, digital advertising, and creative copywriting for all assets. We secured an exclusive media partnership with KHOU, managing all public relations, crisis management, and media training for the organization.
40%
Increase In Website Traffic
300%
Facebook Audience Growth
8.3%-10%
Organic Social Media Growth Each Month
600,000+
People Attended The Parade
We’re ready to roll up our sleeves and get to work.
We have helped small-, mid- and global-sized companies all over the world with effective communications – and we have the stats to prove it.
