So, you’re ready to launch your business into the digital world—amazing! In today’s landscape, having a web presence is essential, and building a site can feel like an adventure (or a rabbit hole). Whether you’re weighing the pros and cons of going the DIY website route or outsourcing to a professional agency, it’s important to find what fits your goals and comfort zone.
Let’s look at the Pros & Cons of a DIY Website:
Pros:
- Cost-effective and user-friendly—most DIY website platforms offer free or affordable options with drag-and-drop templates, so you can get online quickly without breaking the bank.
- You control everything: from the DIY website layout to the content, you get to channel your inner creative director with full ownership and immediate edits.
- Building your own site gives you hands-on digital skills and a true sense of accomplishment when you hit “publish.”
Cons:
- Customization is limited on a DIY website, and your template may look like others using the same platform. If standing out is crucial, you might hit a wall.
- It can be time-consuming to learn new systems or perfect your SEO, so what you save in money, you might spend in time (and some frustration).
- DIY websites may not scale well with your business and you’re on your own for updates, bugs, or sudden tech headaches.
- Having HTML knowledge, experience with CSS, an eye for graphic design, and SEO tactics to build and maintain your website?
Your website is a marketing tool – pure and simple. If you aren’t optimizing all its content, it is not working hard enough for you.
Outsourcing Your Website to a Marketing Agency
Pros:
- Agencies bring trained teams—writers, designers, engineers—making sure your website is polished, attractive, and SEO-ready from day one.
- You’ll benefit from tailored solutions, reliable hosting, backups, and creative vision that goes well beyond cookie-cutter templates.
- The investment is upfront, but you gain peace of mind, increased brand credibility, and less technical stress.
- Software engineers, web developer pros, and content strategists will optimize your content to engage prospects organically.
- When you have enough on your plate, an agency continues to do the heavy lifting for you.
- If your website crashes, an agency may have the capacity to fix it in the wee late hours. (Hey, our Mavens had to help a lot of clients after the AWS outage.)
- If you hire the right agency, you still have full access to the site to make changes, if necessary.
Cons:
- Outsourcing means less direct design control and waiting for edits or updates through an agency process.
- Pricing is premium compared to DIY website options, but packages usually include comprehensive support and scalability.
- Finding the right, reputable marketing agency. You should never tie yourself to their server – always own your site, login and associated primary email.
Which Path Is Right for You?
Whether you need a quick website to help brand your business, or a more complicated website, we can help design, write and develop your vision. We’ve helped many companies upgrade from DIY websites and improve their sales. Our case studies offer the stats that demonstrate increased organic traffic and paid traffic because of our global team of digital strategy practices.
Let Mad Hat Maven help create a website that works for you, not against you.
Web Development Services:
- Migration of existing content or start-from-scratch development
- Seamless user experience (UX)
- Design comps, wireframes and copywriting documents for archival purposes
- 100% Ownership of your site
- Creative options for parallax, e-Commerce, and responsive website and app designs
- Flexible payment plans and affordable plug-ins
- Built-in search engine marketing services
- Dedicated Project Manager and Creative Lead for your website
- No worrying about DIY website mistakes
If you want control, affordability, and to learn as you go, a DIY website could be a smart starter option. But for a professional website that grows with you, represents your brand at its best, and handles the technical nitty-gritty, partnering with an agency makes a world of difference.
Want marketing that’s as creative as your vision? Outsource your marketing services instead of spending hours on a DIY website. Turn to Mad Hat Maven for quick wins, wild ideas, and expert results—so you focus on business, while magic happens behind the scenes!
Curious how we can help make your website support your sales strategies (without the DIY headaches)? Connect with us for a free consultation!
