New research from Deloitte Digital gives us a glimpse into “what is happening in the 2025 market” and encourages us to “embrace the future” for our 2025 marketing trends.
The Mavens agree. With the evolving technology of AI (artificial intelligence), our day-to-day web-based email services, newsletter distribution sites, grammar writing assistant sites, spell-checking systems, and task automation platforms. The following marketing trends are recommended for your 2025 marketing plan.
Did you watch the short video on this blog we embedded above? Fact: Mad Hat Maven produced, cast the talent, and directed these short content videos for a client’s streaming platforms and social media outlets. The results were outstanding. This is only one way to reach consumers in 2025. Let’s take a deeper dive into AI, too.
Marketing Trends to Watch in 2025
Marketing trends are constantly developing, and 2025 is gearing up as the year of innovation, personalization, and technology-driven strategies. Companies that stay ahead of these marketing trends will gain a competitive edge, enhance customer engagement, and drive better results. Make sure your strategy encompasses the following marketing trends to stay ahead of your competition.
AI-Driven Personalization
You have probably engaged with the hottest marketing trends with Artificial intelligence (AI). It transforms how brands interact with customers (B2C and B2B) with text, imagery and motion graphics. In 2025, AI-driven marketing will go beyond chatbots and recommendation engines to deliver hyper-personalized content, email campaigns, and dynamic website experiences.
But let’s flip the coin – is everyone on board to utilize AI? Many creatives with little experience are using it to become the “world’s greatest writer,” which ultimately could be the downfall for anyone who leans on AI to improve (or potentially plagiarize) their writing. In a recent survey by Forbes, humans outrank AI by over 65% for critical situations, including investigating corruption, choosing unbiased gifts, teaching a morality course, and doing their jobs!
AI Pros
- AI-powered analytics will help predict customer behavior and preferences
- Driver of corporate growth
- Dynamic content will adapt in real time based on user engagement
- Automated AI tools will enhance content creation and customer support
AI Cons
- Potential bias from incomplete data
- Plagiarism and misinformation on industry-specific topics
- Eliminating human intelligence
- Misuse of AI tools
The Power of Short-Form Video Content
Short-form videos dominate social media platforms like Instagram, TikTok, Reels, and YouTube Shorts. In 2025, brands must invest in likable, authentic, and value-driven video content.
Pros:
- Allows for creative storytelling
- Brands should create bite-sized educational and entertaining videos
- User-generated content (UGC) will increase brand credibility (i.e. testimonies, live demos, and internal communications (history, unique narratives)
- AI-generated video editing tools will streamline production
- Quick engagement to get your message across to distracted scrollers
- Affordable budgets
Cons:
- Limited depth and context due to the time constraint
- Quick engagement cycle and lifespan
- High-demand and evolving topics require time-consuming, multiple productions
- Risk of not leaving a lasting impression
While short-form video content is engaging and effective for quick bursts of information, balance it with other content strategies. We encourage a six-month plan involving an omnichannel approach to reach prospects. Brands looking to build deeper relationships with their audience should complement short-form videos with longer, more informative content such as consistent (but not overbearing) newsletters, blogs, webinars, and long-form videos.
Mad Hat Maven can help you take the necessary steps to build effective public relations and supporting strategies with current marketing trends. We help revamp brands, strengthen existing company identities, design, craft copy, and position companies to increase revenue. Our research team, strategists, art directors, and consultants will collaborate with you to determine what will resonate with your audience. We specialize in AI integration, video production, scriptwriting, marketing strategy, and web development.
Please get in touch with us for more information. Email: [email protected]
Client Testimony:
“When I hired Mad Hat Maven, I asked them to design my logo. Instead, I met two consultants, a writer and content strategist, who interviewed me about my company in great detail. As a result, I didn’t just get a logo, I received a well-thought-out brand and design.” Bryan Cotton, President of Texas American Realty
