MAD HAT MAVEN

We proudly present to FIFA World Cup 26™ Houston Host Committee

Intro

The Mavens Bring Global Experience

We offer full-service support that starts in Houston and spans the globe. Our leadership team comprises Heather J. Taylor, Susan Christian, Claudia Durgnat, Tre Miller Rodriguez, Joris Rijnders, Muneeb A. Malik, and Flavor Flav. (Not really, but we can call him, if needed.)

Case Study: Pride Houston 365

Mad Hat Maven delivered a total rebrand, updated the organization’s narrative across all platforms and supported 25+ events, including the festival and parade.

The campaign included managing a comprehensive media buy, creative content public relations, crisis management, and onsite event management.

40%

Increase In Website Traffic

300%

Facebook Audience Growth

8.3%-10%

Organic Social Media Growth Each Month

600,000+

People Attended The Parade

Case Study: Super Bowl
LI – Houston

To build excitement for Houston Super Bowl LI, the Host Committee and city leaders, including Susan Christian, collaborated on a strategic branding plan, overcoming local legal hurdles to allow event-themed signage and banners on public/private buildings. By creating Clean Zones, they enabled exclusive event marketing. Additionally, from a digital POV, Heather J. Taylor led related content for NRG and helped craft a microsite with a count-down clock highlighting its clean energy capabilities.

150,000

Attendees

$347 million

New Net Spending

400+

Minority-Owned Businesses Influenced

100%

Green-E Certified Renewable Energy

We've worked with some of the best brands in the biz

Media relations + Response • Corporate Social Responsibility • Communications Marketing Promotion • Brand+ Graphic Design • Media Kit Design • Digital Strategy Campaign