MAD HAT MAVEN OFFERS AFFORDABLE PR AND DIGITAL MARKETING RESOURCES TO FILL THE GAP.
We Speak Waco
With over twenty years of experience, Mad Hat Maven is ready to provide PR & Digital marketing solutions for local businesses in Waco, TX. We’re no stranger to Waco, our family has lived here since 1978.
There is a method to our madness
Returning Visitors
New Visitors
Fix Apple Now
Dr. D Young
Case Study – Noble Energy
(Award Winning Project)
Content & Creative Development for Annual Report
We assisted the Noble Energy Marketing and Communications team for two years, leading their content strategy and creative development.
Our content and creative direction is used for everything from internal messaging to the annual report, social media, and other promotion material.
The Ask: Create an annual report theme to build upon previous themes and incorporate it into the Annual Report design. In previous years the company made long-range moves to expand offshore development and map out a more efficient way forward.
What we did: We worked off the idea of building and planning and created new direction/tone to give key stakeholders, shareholders and staff a visualization that signifies progress. This was consistent in the final report.
We won international marketing awards for this project.
Case Study – UPI LOAN FUND - SUPER BOWL LVI
(Award Winning Campaign)
Brand marketing, website development, public relations, events and video production
The Ask: Mad Hat Maven was tasked with covering and representing the 2022 NFL Alumni Event on behalf of our client, UPI Loan Fund.
What We Did: With over 194,054,626 impression on one press release alone, UPI Loan Fund received several publications and placement on international news platforms. With representatives onsite, we managed and secured interviews in order to get the maximum amount of coverage for our client.
Case Study – AIDS Foundation Houston
(Award Winning Campaign)
Marketing
Results after 30 days
Platform: Snapchat
Signup: Increase of 60%
Landing Page Visits: 5,555
Impressions: 418,351
AIDS Foundation Houston asked us to promote their partnership with the online PrEP delivery service Mistr and Sistr. When the COVID-19 pandemic interrupted our plans for live, grass roots events, we stayed up all night to develop a digital content strategy and successfully pivoted to online promotions.
The ask: Increase brand awareness, increase number of conversions and scripts prescribed
What we did: We recommended new ways to reach audiences during the pandemic, including social media marketing, email blasts and dating app advertising. We have continued to consistently raise the number of sign ups every month with creative that is both relevant and sensitive to the climate. We continue to improve sales numbers every month and the client increased our hours and budget to assist them on more projects due to the success of this promo.
We won eight international marketing awards for this project.
How we work effectively
We are called “solutionists” because our clients depend on us to solve problems and provide PR and digital marketing solutions every day, especially in our new norm.
STEP 1. Discovery
Let us take the time to get to know you. During our kickoff meetings, we will assess pain points an begin to formulate a plan.
STEP 2. Planning
We are collaborators. The more hats, the better. With our extensive backgrounds, we will devise a creative strategy, which allows us to move to next steps swiftly.
STEP 3. Content
Here’s where we put on our tap shoes and begin to craft engaging content ideas to help product effective results. We aim to fully understand what makes you tick. This is a team effort, after all.
STEP 4. Measurement
Once your campaign is approved, we’ll go to work, measuring the results along the way and pivoting as needed.
We’re ready to roll up our sleeves and get to work.
Let us help you navigate the current market with affordable marketing solutions. We offer internal and external communications, social media marketing and public relations services that will fit your budget.
Call now to get a FREE initial consultation for your business.
Waco office: 254-313-0023
We have helped small-, mid- and global-sized companies all over the world with effective communications – and we have the stats to prove it.
Contact us today to learn more.
Waco office: 254-313-0023
