Content Strategy

Content is indeed king – or queen, right? But when the people you want to target are inundated with massive amounts of content each day, how do you make your message stand out? That’s where our expertise comes in handy.

What is a content strategy?

Developing a content strategy is more than devising a plan to create as many articles, webpages, emails and videos as possible. It’s about crafting a unique voice and perspective and deploying it cohesively in all your communications. The strategic principles we abide by here at Mat Hat Maven say it all:

• Sign up for an exclusive Brand Boot-Scoot Camp and let us interview your team about your brand and company culture. From there, we’ll create a consult for your company to use for a reboot.
• We take time to learn as much as possible about your customers and the customers you want.
• Our primary focus is listening to you so we hear your goals and understand your needs to improve sales, customer relations and employee engagement.
• Our consultants carefully develop and maintain a consistent voice across all platforms and communications.
• We leverage the strengths of multiple platforms–websites, social media, internal communication, email, blogs, newsletters, print publications–to speak to the largest relevant audience.

Practical principles are powerful

To actualize these principles, we’ve intentionally built a diverse team with expertise in more than web content strategy or internal communication alone. When you hire us, you get multiple experts with years of experience in a variety of marketing and professional communication capacities–as designers, writers, developers, strategists, SEO experts, data analysts and researchers.

We think about more than churning out content–although we can certainly do that. We will never waste your time or your money on efforts that aren’t expressly linked to goals and strategies we’ve developed using web analytics and user research. Our team understands how to interpret web data, how to speak to employees and customers in inclusive ways and how to find unexpected media outlets that can help you reach the right people in the best ways.

In short, content strategy is about maximizing the usefulness of every piece of content you create. Contact us to start crafting an internal or external content strategy that takes your business to the next level.