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The world of online marketing is constantly changing. A strategy that was effective last year may not yield results today, so it’s important to stay flexible and keep your finger on the pulse of new creative ideas. For example, if you haven’t been using video marketing to share information internally or externally to help tell your story, now is the time to get started. Even if you have, the future of video may look very different from what you’ve been doing so far. Just think about how radio has evolved in the last decade. Radio stars have had to adapt to digital means. Old school radio promos aren’t producing the same kind of results. But one thing hasn’t changed: music still makes the people come together. So what’s next?