As a business owner, hiring a team of consultants might seem like a smart decision for a number of reasons.
Mad Hat Maven Creative
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From time to time, we like to share the method to our madness.
Unexpected incidents are going to happen while you’re running your business. That can’t always be avoided, but not every incident
2019 has been an exciting year in the world of digital marketing. New technologies are always offering new ways to keep up with shifting consumer habits. If your marketing tactics are in need of an update, check out some of these current trends:
The classic snippet by Dr. Seuss goes like this, “You have brains in your head. You have feet in your
When you are launching a new business, usually cash is limited unless you have ample working capital on hand. For any successful startup, learning how to get the most “bang for your buck” is essential. Working double-duty with extra overtime seems to happen frequently for business owners and wearing multiple hats for accounting, sales, operations and marketing quickly becomes fashionable. Unfortunately, not all owners maybe good at all things, so outsourcing marketing and advertising can help alleviate the extra work.
The world of online marketing is constantly changing. A strategy that was effective last year may not yield results today, so it’s important to stay flexible and keep your finger on the pulse of new creative ideas. For example, if you haven’t been using video marketing to share information internally or externally to help tell your story, now is the time to get started. Even if you have, the future of video may look very different from what you’ve been doing so far. Just think about how radio has evolved in the last decade. Radio stars have had to adapt to digital means. Old school radio promos aren’t producing the same kind of results. But one thing hasn’t changed: music still makes the people come together. So what’s next?