Mad Hat Maven Creative


Here you’ll find the blogs we find time to write. Read what’s next.


Blog Madness

From time to time, we like to share the method to our madness.


How to Make the Most of your Marketing Launch

When you are launching a new business, usually cash is limited unless you have ample working capital on hand. For any successful startup, learning how to get the most “bang for your buck” is essential. Working double-duty with extra overtime seems to happen frequently for business owners and wearing multiple hats for accounting, sales, operations and marketing quickly becomes fashionable. Unfortunately, not all owners maybe good at all things, so outsourcing marketing and advertising can help alleviate the extra work.

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Video Marketing

Video Marketing Killed the Radio Star

The world of online marketing is constantly changing. A strategy that was effective last year may not yield results today, so it’s important to stay flexible and keep your finger on the pulse of new creative ideas. For example, if you haven’t been using video marketing to share information internally or externally to help tell your story, now is the time to get started. Even if you have, the future of video may look very different from what you’ve been doing so far. Just think about how radio has evolved in the last decade. Radio stars have had to adapt to digital means. Old school radio promos aren’t producing the same kind of results. But one thing hasn’t changed: music still makes the people come together. So what’s next?

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